Nine Entertainment

ASX:NEC

Australian media company. Nine Network, The Age, Sydney Morning Herald, Stan.

Media3,350 employees
Offshoring Summary
Figures reported in public sources at the dates shown. Current numbers may differ.

Reported Offshore Headcount

46+

reported 1 Jan 2012Fairfax moves subediting to New Zealand — NZ labour costs half of Aust...

Estimated % of Workforce

~1.4%

illustrative — not directly reported by the company

Destination Countries

🇳🇿 New Zealand

Nine (formerly Fairfax) outsourced 70+ subediting jobs to Pagemasters and New Zealand (2012-2016) at half Australian rates. Staff staged 36-hour wildcat strike. Quality declined. Nine partially reversed in 2019 but only restored 24 of ~70 roles. Net loss of ~46 editorial production jobs.

Financial Context

Market Cap

$1.4B

Revenue

$2.6B

Estimated Wage Differential

~$4M/yr

Estimate uses avg AU employment cost of $110,000+/yr (incl. super and on-costs) vs offshore $25,000/yr (salary + on-costs). Actual figures vary by role, seniority, and location.

In Plain English

  • In 2012, Nine Entertainment was reported to have 46+ offshore contractors and staff.
  • This represents ~1.4% when compared to its current workforce of 3,350 (illustrative comparison only — not directly reported by the company).
  • 🇳🇿 46+ staff reported in New Zealand in Other.

Based on data from public sources at the dates reported. Figures may not reflect current headcount. See sources below for full attribution.

The Story

  • 2012Fairfax Media (later acquired by Nine) announced 1,900 total job cuts. 66 subediting jobs targeted to move to New Zealand. Staff staged a 36-hour wildcat strike across the SMH, Age, AFR, Newcastle Herald, and Canberra Times. [Green Left]
  • 201280 editorial production staff made redundant as Fairfax outsourced subediting of the SMH, The Age, Sun-Herald, and Sunday Age to AAP-owned Pagemasters. [Mumbrella]
  • 2014Fairfax ended the Pagemasters contract and moved all subediting to its New Zealand office — 40 more jobs in the air. NZ labour costs were roughly half Australian rates. [Mumbrella]
  • 2016Less than two years later, Fairfax moved NZ subediting back to Pagemasters after quality problems — ABC's Media Watch had criticised duplicated stories appearing on multiple pages. 70 jobs shuffled again. [Mumbrella]
  • May 2019After acquiring Fairfax, Nine reversed the outsourcing and brought sub-editors back in-house, creating 24 new positions. Executive editor James Chessell: 'This will better enable the three mastheads to raise the quality of their journalism.' But 70 jobs were originally outsourced — only 24 restored. [Mumbrella]

All facts sourced from public reporting. No editorial commentary. Click source links to verify.

Department Breakdown

DepartmentCountryHeadcountConfidence
Other🇳🇿 New Zealand46Estimated

Other Media Companies That Offshore

Other companies in media with reported offshore operations.

CompanyASXReported OffshoreOffshore Destinations
News CorporationNWS250+
🇮🇳 India
ARN MediaHT185+
🇮🇳 India

What Public Sources Say

All information below is sourced from publicly available documents and reporting. Excerpts are direct quotes. Click source links to verify.

News
Fairfax moves subediting to New Zealand — NZ labour costs half of Australian rates — Mumbrella
Fairfax ended Pagemasters contract, moved all subediting to New Zealand office. NZ labour costs roughly half Australian rates. Expected to save ~A$25M annually.

Additional Sources

Modern Slavery StatementNine Entertainment Modern Slavery Statement30 Jun 2025

This profile is based on publicly available information at the time of publication. It may not reflect current operations and should not be treated as a complete picture. We publish what we can verify — not everything that exists.

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