Endeavour Group

ASX:EDV

Drinks and hospitality. Dan Murphy's, BWS hotels. Demerged from Woolworths.

Retail30,000 employees
Offshoring Summary

Endeavour Group (Dan Murphy's, BWS) is mid-way through its tech separation from Woolworths. No offshore operations have been confirmed publicly, but Australian disclosure rules don't require companies to report offshore headcount, and Offshore Watch has received a reader tip suggesting back-office work may be moving offshore. Treat 'no offshore' as 'not yet verified' rather than a definitive answer.

Financial Context

Market Cap

$6.1B

Revenue

$12.1B

The Story

  • June 2026Internal communications sighted by Offshore Watch indicate Endeavour Group is moving its Customer Hub Operations to outsourcing partner Genpact, with chat and call support for customers and in-store team members to be delivered by an Endeavour team based in Manila, Philippines. The staff notice gives an effective date of 1 June 2026, with the new Manila-based team to be responsible for all Customer Hub support by July, framed by the business as a move to be 'more efficient and agile.' Offshore Watch has not been able to corroborate the change with a public source and Endeavour Group has not publicly confirmed it; no headcount has been disclosed. If you can confirm or add detail, please submit a tip. [Reader tip โ€” internal communications (unverified)]
  • May 2026Endeavour Group announced a $100M three-year cost reduction program (target FY27) including 'store cost optimisation, labour efficiencies, centralised administration, procurement savings and supporting office headcount reduction.' New CEO Jayne Hrdlicka told investors: 'We don't have the operating model right.' Total cost-out flagged across the business: $300M. Shares slumped on the announcement. [Capital Brief]
  • August 2024Endeavour Group's 2024 Modern Slavery Statement lists 'outsourced IT helpdesk services' among its supply-chain risk categories, stating 'We have outsourced IT support in our supply chain.' This is a public confirmation that Endeavour outsources IT support, though the statement does not disclose the vendor, the offshore location, or any headcount. Australian modern-slavery legislation does not require companies to report offshore headcount, so the absence of those details does not rule out offshoring. [Endeavour Group Modern Slavery Statement]

All facts sourced from public reporting. No editorial commentary. Click source links to verify.

Consultancy Engagements

VendorTypeContract ValueStatus
GenpactBPOโ€”Unconfirmed

Other Retail Companies That Offshore

Other companies in retail with reported offshore operations.

CompanyASXReported OffshoreOffshore Destinations
WesfarmersWES1,300+
๐Ÿ‡ฎ๐Ÿ‡ณ India
Flight Centre Travel GroupFLT785+
๐Ÿ‡ฎ๐Ÿ‡ณ India
IDP EducationIEL750+
๐Ÿ‡ฎ๐Ÿ‡ณ India๐Ÿ‡ต๐Ÿ‡ญ Philippines๐Ÿ‡ป๐Ÿ‡ณ Vietnam
Nick ScaliNCK80+
๐Ÿ‡ต๐Ÿ‡ญ Philippines
Web Travel GroupWEB25+
๐Ÿ‡ต๐Ÿ‡ญ Philippines๐Ÿ‡ฎ๐Ÿ‡ณ India

What Public Sources Say

All information below is sourced from publicly available documents and reporting. Excerpts are direct quotes. Click source links to verify.

Other
Reader tip โ€” Endeavour Group internal communications (sighted by Offshore Watch)
โ€œInternal "Customer Hub Operations Update" states operations are moving to partner Genpact, with chat and call support for customers and in-store team members delivered by an Endeavour team based in Manila, Philippines, from 1 June 2026; the new team to be responsible for all Customer Hub support by July.โ€

Additional Sources

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This list is not complete, and never will be

If a company isn't listed here, that doesn't mean it doesn't offshore. And every number is the lowest we can prove, so the real figures can often be higher.

Read why

This started as an ASX 200 project and mostly still is. It has widened as stories landed from outside that list, so it now also covers employers that aren't ASX-listed, like Canva, Allianz Australia, SS&C and Crown Resorts, along with government departments and agencies. Companies get added when something surfaces about them, not by working through a list in order.

Australian companies are under no obligation to disclose where their work is done, and there is no register of offshored jobs. Everything here comes from something that surfaced publicly: an annual report, a modern slavery statement, a news article, a union statement, a government contract, or a tip from someone who was there.

So an absence usually means nobody has reported on that company and we haven't got to it yet, not that it keeps its work onshore. Some of the biggest offshorers say nothing at all. And because each figure counts only what a source actually stated, the real numbers can often run higher, sometimes much higher.

Every figure links to the source it came from, so you can judge it yourself rather than take our word for it. If you know something that is missing or wrong, tell us. Corrections are published, not quietly buried.

This profile reflects public information at the time of publication and may not match current operations. Is something wrong or missing about Endeavour Group? Submit a correction. We welcome input from companies, employees, and researchers.